In a NY Times article entitled, “Quit Social Media. Your Career My Depend on It,” Cal Newport outlines the various ways that social media can harm you and, in particular, your career. Is he right? Is social media really bad [...]
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Brand

Marketing Nightmare: Turning Fans to Foes
The Great Chicago Fire struck twice. Once in 1871 and once again last night. The first time Chicago (and it’s brand) needed to be repaired. Now, I’m afraid it’s a small business who’s reputation needs to be saved. Both incidents [...]